A new birth in storytelling

The natural beauty of story telling is that it comes in all forms. We can mould our own conclusion upon a photograph, interpret the words a certain way with script, or be empowered by voice, movement & emotion with film.

Ledin Gray is founded by exactly that. The spoken, the heard or the written. We are the global story tellers.

Time is a marvelous thing. For the beauty of time allows for stories to be told. Stories that go on to impact the way you and I decide to tell our own. Ledin Gray knows a little thing or two on time.

Birthed amongst the fashion industry in late 2012. Ledin Gray noticed it was time to tell a new tale of our very own. Identifying where our true passions fell gave us the chance to reflect on the power of story telling, an admiration for fashion & inspirational media.

We brought together a powerful team of creative’s. Professional’s with backgrounds across business, public relations, photography, cinematography and design. All of whom dreamt about creating a brand that could unearth, sometimes the unheard, the insightful, the inspirational journeys from around the world. And make it look damn good.

Those chapters, that perhaps, weren’t read out loud, till now. We now define them as the driven, the innovative, game-changers, risk takers, passion seekers or just true

believers. From the lifestyle pioneers, health enthusiast’s, extreme athletes to tech heads & singer songwriters.

Those zealous enough to write a unique chapter.

We wanted to showcase those stories you wished to hear and at the same time offer you a wardrobe you wished to wear.

So like memories, here’s to making every outfit count. Shop our store with our brilliant brand partners from around the world. Offering iconic labels from Australia, Europe, Hong Kong and the U.S. Showcasing current ranges across Men’s, Women’s fashion & accessories.

A perfect fit for the dreamer, entrepreneur, head turner or trendsetter in you.

Brew your favorite cup and stay a while.

After all, you can never have too great of a wardrobe or stories to tell’.

– Ledin Gray


We all too often forget the power of stories. We tell stories to allow our audience to feel something. What that something is will differ from human to human. But it entitles us to be exactly that. Human.

And we’ve met a few damn good ones. See for yourself.


Now inspired, discover our online store for the a wardrobe you wish to wear. So similar to our memories, here’s to making every outfit count.

Shop with our brilliant brand partners from around the world. Offering iconic labels from Australia, Europe, Hong Kong and the U.S with current ranges across Men’s, or Women’s fashion & accessories.


So allow your vision or dream to becomes ever so clearer, in any facet of the word, that now you can simplify the pathway or hierarchy it with stories or form.

“I understand what you’re saying and your comments are valuable, but I’m going to ignore your advice and chase my dream. Like a fox.”